We women have an astounding amount of buying power. Market estimates vary, but reports indicate that women spend between $5 trillion to $15 trillion annually. Trillion.
So, tell me why is all the really cool technology geared towards men? Is it some James Bond Double O-Seven fetish?
I’m only noticing now, because this week I started to plan our family’s summer vacation and while it’ll be based on affordability, fun and location; we’ll also need accessibility.
I don’t mean free Wi-Fi in the hotel room internet accessibility. I don’t mean poolside free Wi-Fi because we’re not going to be tethered to either. We’re hoping to go down the unbeaten trails, but we’re not interested in accruing roaming charges.
We want to take selfies next to the waterfalls and upload them to our friends back home. We want to be able to check and respond to emails, and update Facebook. And yes, I want to Tweet about any inconveniences that we encounter during our idyllic getaway.
So, we need gadgetry, like men’s Wi-Fi cufflinks, but not cufflinks because we’re not going to a wedding or a formal dance.
I’ve done some research and there’s a new product called Graphene that Scientists discovered back in 2004. Made of pure carbon, Graphene efficiently conducts heat and electricity; it’s lightweight and remarkably strong. Scientists believe it will replace silicon. Companies like Apple are interested in it, so am I. It’s flexible and has a great deal of potential and I’m thinking it can also be used for Wi-Fi underwire.
I hope that some tech firm will think of women. That they’ll think outside the box. Think of something new. Enough of the “same old same old”, those blue jeans, mascara and stockings. Oh My!
Frightening, because there’s so much more to women. But the most obvious would be our fetish for shoes. A huge market right there; hi-heels, low-heels and sandals too; I could think of a few improvements to them.
Maybe made with a collapsible heel for more efficient dancing. Heels that transform into flats, now there’s a novel idea. And Graphene being both flexible and light-weight would be perfect. Of course the shoe has to be fashionable. So, partner it with a reputable clothing designer, construct it with Wi-Fi, (cleverly concealed in the heel) and Kapow! Portable, interchangeable and to optimize them, make them in a variety of colors!
Now that’s new technology for women. Rethink the thought and make it happen; life re-imagined.