Consumers and Big Data Prep

IoThings
Big Data is here, with its streaming terabytes of information and its misleading name, it is every bit of big and then some; more accurately it’s humongous!

The Digital Age is triggered by more than just the Internet of things, those smart and intelligent devices that will be collecting and transmitting goo-gobs of data, it’s also analyzing that data. Adapting and recognizing the patterns and all of this, in real time.

Real time… Yes, those are dots in my sentence. Ellipses that are meant to indicate a moment of silence. Because the era of static data, as we’ve known it is passing and along with it, our swagger and our understanding of how it worked.

Back then, we knew that Google and search engines in general, like to collect data. We knew about cookies; about saved IP addresses and that our internet habits, were being stored. We knew that the static websites we visited didn’t change; and the way we surfed, registered and played on platforms was analyzable and vulnerable.

We might have never understood the logic in a public Beta release, but we learnt how to download apps to fix the inevitable bugs, inherent in an early product release. And even greater than this, we learnt patience. We knew and chose our game pieces, internet avatars to represent our likenesses. We smiled when days later, having been off the internet for a while, we’d log back onto the web and find our little selves still there, waiting for us.

Manufacturers are preparing to open the gates, to release the first products in the Internet of Things. Soon Big Data will be upon us. It’s a game changer and the key players are businesses. How they adapt, their scalability will determine the outcome.

We, the end users, the consumers of the Internet of Things are preparing to make our selections. It’s been estimated that each one of us will have approximately 6 devices. And each device will add to the stream of data collected.

I hope it goes well. I hope that businesses can gain insight and serve their customers better; that they turn a profit; and hire more women (at equal pay for equal work). I hope that business applications become more innovative and push forward and not sit back on their laurels.

I hope for the success of Big Data, because I’m an end-user and I know that when IT goes badly, IT flows downhill.

Leave a comment

Filed under Baby boomers, Big Data, Consumers, gadget, Gender Equality, Girls, Google, ipad, Marketability, small business, streaming, tech, technology, Women

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s