Virtually, You Are Here

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If you are reading these words, then you are, by default here.
An effective writer can do that, through the clever use of words, similes and metaphors. By carefully stacking letters like blocks of code, until BLAM! You are here.

Reading creates a state of mind, without circuitry, or silicon, or bits and bytes of data organically designed. Like technology, it fulfills a purpose, sharing and entertaining passages that tell a story and “Once upon a time” is the crossing line, the threshold. But sometimes the reading material doesn’t begin like a fairytale.
Sometimes, it’s boring and repetitious and in our rush forward to all the great apps that the digital world has to offer, we hastily finger swipe our touchscreen and assume, the wording to be correct. Because we’ve become familiar to and insensitive to legal verbiage, the Terms of Use:

PLEASE READ THE FOLLOWING TERMS CAREFULLY. BY CLICKING “SIGN UP” ON THE SITE OR BY DOWNLOADING, INSTALLING OR OTHERWISE ACCESSING OR USING THE APP(S) OR THE SERVICE, yaddah, yaddah, yaddah…
For the next six or seven paragraphs, the font will grow smaller and pretty much, it will read like all the other Terms of Use, and all written with capital letters—the equivalency of screaming in a hell and damnation kind of way– we’re “BOUND BY THE FOLLOWING TERMS, INCLUDING THE PRIVACY POLICY.
And this, the usage of terms like Privacy Policy seems benign, and so it might be when used with apps; but there’s another side with far-reaching consequences, like the information stored on our things, like cellphones, tablets and soon to be Internet of Things (IoT).

There’s value to the human signature and a quiet elegance to being able to write in cursive. It’s not an art form, it’s a skillset.

Some of the world’s greatest documents, The Magna Carter, The Declaration of Independence and the Bill of Rights, each a signed manifesto are reminders of the human condition, and hopefulness, as we press on.

There’s no lasting image to a swipe of the finger, it just can’t compare to the swirling ink of a pen. It’s little things like signatures that we need to hold onto. Especially as we enter the Internet of Things (IoT). When machines talk to machines (m2m) and massive amounts of data are transmitted and analyzed in real time. We may need the simple things to remain simple, like ink and it’s staying power.

By then, privacy may no longer be sustainable. Or attainable, as profitable markets shift, change and the economy adapts. What happens then? Will it matter?

The world is smaller than it was, thankfully we have social media. And in a virtual world, it brings us together. You are here.

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Filed under Big Data, facebook, Google, GPS, Internet, Marketability, Privacy, profitability, social media, tech, technology, Twitter

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