What’s Under The Hood

45 iphone
Last weekend, I passed a line of shoppers outside an Apple store and who, by all indications, were patiently waiting to purchase the new iPhone 6. And I’m not a rocket scientist, but I could tell that they weren’t newbies.

It made me wonder, why someone who already owned a perfectly good iPhone would stand in line for, what basically amounted to another smartphone. I paused to look at more than a hundred people, seated and standing calmly in a most organized way, without a police officer in sight, it was extraordinary. And from what I overheard, not nary a complaint among them.

Every now and then a customer would exit the store carrying a bag, a box and smiling down at a new iPhone. It was then, that the line came to life! The onlookers would nod in appreciation and in mock-like fashion give an invisible fist pump; that encouraging gesture of an eager beaver coexisting with an over-achiever; as they both experience a moment of bliss.

I was compelled to watch, as they satisfied their need for immediate gratification; this wasn’t simply the result of a successful advertising campaign, or the end game of a marketing ploy. No, this was genuine, like eating dinner and being satisfied with the meal.

This was great branding, a well-made and well-defined product. Worthy of our attention; technology and cars seem to have that effect, product loyalty and product integrity. And while one doesn’t ensure the likelihood of the other’s existence, they can and do make people form lines; like this one, in which consumers wait to be one of the first to get their hands on the product. So they can play with it and love it. New technology is like that, shiny and inviting. But if you look under the hood, you’ll see it hasn’t got a heart to love any of us back.

As I walked away smiling, I knew that I’d be purchasing a new phone soon.

1 Comment

Filed under cellphone, Consumers, Internet, ipad, iPhone, technology, Telephone

One response to “What’s Under The Hood

  1. Dan

    I know the change is driven by functionality, but I find it amusing that the slim, trim, tiny Motorola Razr V3 was all the rage and so highly coveted and now we want something too big to safely put in a pocket so you have to constantly carry it in your hand, with crappy battery life, costs way too much, and will be outdated in a year and it is the NBT.

    We couldn’t wait for a huge TV that was ultra thin and fit flat against our wall like a window on the world, and now we want one that curves away from the wall and really has only one optimum viewing position that would be very close to it to perceive the peripheral effect of the curve. We’re such silly, fickle creatures.

    As you might suspect, I have a bar phone that slides open to expose a keyboard I use once or twice a year under great duress.and it’s smaller than a playing card.with a useless camera.

    Not sent from my iphone, droid, or G5 device.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s