Monthly Archives: September 2015

Ideas: Selling More Than Technology

# vacuum hoover tech

What if the vacuum cleaner salesmen did more than just suction up pet hairs?

What if there was a subliminal conversation?  Words of encouragement and a smile that hinted, “your time is more valuable, than you think”.

If a sales pitch is the purest form of Persuasive Speech, then it also has to be flattering.  As she watched him unload and pack up his machine, her mind would have wandered.   Demonstrations have that before-after effect.

Think, Prometheus returning with fire…

It’s likely that the first reaction to a flame was to reach out and touch it, but as any moth has discovered, a touch can be fatal.   So, the second more thought out reaction  to fire would’ve been to apply a “Best Use Practice” and not get burnt.

The vacuum cleaner was thought to be, just another fad; more for those with health issues, like breathing problems than the general population.  But then the vacuum cleaner did the one thing that all great technology does, it stayed.

Whisk!  The broom industry went into lower sales and poof, the carpet beater was gone!

Once the vacuum cleaner became affordable, the salesman became a welcome guest at every door.   He was a hero, with a simple gesture and a smile, no need of a sales pitch.   Technology had ignited a flame.

An added bonus was watching the salesman bend down to plug the vacuum cleaner in, to stand and turn it on.  Oh, what a treat that must’ve been, as he guided the vacuum cleaner across the dirty floor.   Surely, she must’ve smirked just a little, as a man did the proverbial “women’s work”.

Stuck in the carpet, were bits of dirt and shards of glass, just like her dreams.  Scattered long ago and deeply embedded in the carpet’s fiber.  So much so, that she had forgotten about them, until she saw the carpet become clean, its color returned.   She might’ve gasped a little to think of new uses of her free time, more vivid.

For days and weeks after the salesman had gone, she’d think back on the possibilities; of what she could achieve with the gift of time.  She shared her ideas with other women , at the window, shopping and back fence.  And if women can think alike, then they can raise their daughters with more education, so she’ll become a doctor, engineer and coder.  Maybe those vacuum cleaner salesmen hadn’t intended to, but they ended up selling more than a product, they sold her an idea.

Isn’t technology clever?  It completely changed the labor pool in a task driven society!

No gimmicks.  And eventually she’ll be paid equally.

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Filed under Coding, Consumers, Gender Equality, innovation, Vacuum cleaners, Women

Technology & Nana Launchers

# Its the Cape

If the cape fits, shouldn’t it be mandatory that we wear it?

It takes a certain kind of human-being to open their arms to super changes.  To go from upright walking to riding then to flying: it’s not for the faint hearted.

Lately, society has been changing by leaps and bounds, Google moments that snatch our breath away and Facebook likes that remind us we’re not alone.

We frown upon divisive behavior and prefer to be more alike, than different.   And social media has a gauge that we can measure ourselves.  So yesterday’s popular vote isn’t relevant in next year’s campaign, because what’s good for the gander wasn’t successfully proposed by the goose.

Technology is like that, it identifies a problem and swoops in and fixes it!  Sometimes the changes are glaring and sometimes subtle, but lives are often better when the problem is solved.  Well, at least that’s how it ought to work.

And for the most part, it works well, because technology doesn’t care about special interest groups.   And despite doomsayers, naysayers and the Luddites, the world has benefitted, that is we’ve all managed to survive as the digital world turns!  So why wouldn’t we hold onto technology’s cape strings?

Next year is a Leap Year; it’s also an election year.  It wasn’t designed that way, but nonetheless our timing is impeccable, so after we vote we’ll have an extra day to agonize over our choices, presidential election years are like that, offering hope.

Which makes me think of superheroes and technology, because being hopeful allows the imagination to soar and gives birth to new realities.  What once seemed unattainable is within reach, a wish can come true and it’s silly to fretter away a dream.

After all, this isn’t our grandfather’s America!  There’ll be no rocking in a chair that’s been set out on the front porch.  Whittling away time, is not what we’ll do.   Besides we’ve done away with the front porch and opted for the side deck and patio umbrellas.  It only makes sense that we’ve also ditched the rocking chair.

Now we have overstuffed Lazyboy chairs.  Equipped with massagers and levers that when pulled, will activate the seat cushion to tilt upward at an angle that gets the sitter comfortably to their feet.  Now that’s technology!  I like to call it a Nana launcher.   I’ve imagined sneaking up behind Nana and pulling that lever, to send her airborne, flying across the room!

Then, all she’ll need will be a cape; one size fits all & unisex, just like technology.

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Filed under Baby boomers