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Pink Lemonade, the New Slice of Pie

L Pies

“What’s my plan?”

I’m not sure how to respond; I’m trying to figure it out, as I go along.  Lately life has supplied a bushel of lemons, and I’m familiar with the saying “When life hands you a lemon, make lemonade” but what I’d really like to know is how do I make it into a slice of lemon pie?

For years, I’ve been delving around on the internet trying to get published.  But working full-time and raising a family limited the time I spent and some sites that offered me a steady readership, PNN (defunct) and Yahoo, byline offered anemic compensation.

But I’ve also seen some succes.  There was a “Name Us” on-line contest, an experiment that went viral with international submissions.   I entered the name “Pxyl” and won.   The company has since been named to INC Magazine 5000 list, as one of America’s fastest growing companies, maybe there’s magic in a name.   I won a Kindle (I still have it) and they’ve mentioned my name a few times.

The MIT Age Lab in Cambridge, MA selected me to participate in a driving study.  I was exposed to new technology, and discovered that age does have its perks.   I was given the keys to a specially equipped vehicle, and connected by electronic leads to external computers, while video cameras mounted in the interior of the vehicle recorded me driving along the highway.    The data and my responses were gathered, collected and uploaded to a Cloud in real time.

The world is fast changing and I’m interested in everything!  This past August I was invited to Maine for a huge tech conference and saw first hand how the business IT landscape is changing.  And yes, I noticed that it was mostly men, so I was happy to write about the many doors that are opening for Girls Coding.   Meanwhile, the open platforms, the cost of processors (dropped) and the Internet of Things is real and it’s all rather amazing!

I’m a technician at heart.  My mind is trained to always approach a problem by getting on its good side, and the only dumb question, is the one that wasn’t asked.  So I started to ask questions on the internet to anonymous engineers.  I took a free on-line coding class, I read and wrote and realized I was becoming more and more unemployable.   Social media seemed appealing, so I decided to become a brand.

In April of 2014, I created a pseudonym, both tech savvy and internet friendly, named TechnyGal.  I started a blog, first on the WIX  platform and then here, on WordPress.  I opened a Twitter account and tied them to Facebook.  I purchased a few domain names Technygal.com and PinkisTheNewGreen.net  and then I started writing.

Two months later I received an email from the Washington Post Live, inviting me to a forum in Boston, I accepted.  The next day, I received another invitation to attend a 3 day conference being held in Boston, by AARP  50+ Life Reimagined.  I graciously accepted.

While seated at a Press only luncheon, I leaned over and confessed to an executive VP, that I had no idea of how I had gotten there and that I was humbled and overwhelmed.  She smiled and replied, “Just keep doing what you’re doing.”  So I have…

It’s been less than a year, and I’m thinking more and more of what direction I’d like Technygal to go in, and I’m thinking it includes girls coding, selling lemonade and getting bigger slices of pie.  But like I said, I’m not sure of how I’m doing what I’m doing, there’s just this steady movement always forward.

Your suggestions are welcome…

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Filed under AARP, Baby boomers, Big Data, facebook, gadget, Gender, Gender Equality, Internet, small business, technology, Twitter

BigData’s Invisible Hand

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Technology is wonderful, especially for us, the nation of consumers.

We have a flair for commercialism, created by businesses that once mailed catalogs to our homes, for free.  Thoroughly enticed by their colorful pages of merchandise, we became browsers and took turns flipping through the pages, earmarking the most viewed pages with sugarplum wishes.

It comes as no surprise, that as the holidays approach, technology’s Internet of Things is offering a smorgasbord of possibilities to further delight us, and to make our lives better!   Some finger swipes across a touchscreen, from social media to products purchased to services rendered, will organically link us together, without a common purpose.

Because in a digital world, engaging impressions like Selfies, Tweets and Likes, will be collected and gathered.

Bigdata, the invisible hand of real time analytics, will store, sell and re-distribute free consumer swipes of  creature habits once unattainable due to privacy rights.  Now freely associated with intimate interests, it will link us into smaller demographic groups and create marketing tools in “Consumer Nation”.

Disruption is good when it separates the mediocre, that which isn’t sustainable from the bad, that which might’ve been overlooked.   Sometimes, being lulled into a false sense of security isn’t the worse of it; things like changing your password each month, might be the least effective thing to be done.  Not because of peeking eyes, but because we keep forgetting the new password.   Use your big eyes to see a bird’s eye view.

We are, after all a nation growing older and that’s another issue…  pitfall.

But at some point, when new technology has replaced all of our passwords with retina and fingerprint identification, the old patterns that made us feel secure, will also come back.   Cataracts and wrinkles might undo what’s achieved, but by then we might be backwards compatible.  Bringing back the need for stronger passwords.

Disruption can be like that…

It’s like being asleep in your warm bed, having a lovely little dream.  When suddenly, you’re violently shaken and forced awake by screams, “the house is on fire!”    You’re not mad, you’re grateful.  It’s that scenario that makes you realize that disruption can be a good thing. That the dream, as lovely as it was, was simply in your head… the same place where technology began.

Today’s petri dish for successful startups with new products and new ways to do old things is a joy.   So internet sales rejoice, there’ll be less cars on the roads; less pollution in the air and gas prices will go down.  Less travel on the road equates to more time that we can stay home and watch television, mindlessly swiping our touchscreens and learning the words to catchy jingles.

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Filed under Big Data, Consumers, Eyegalsses, facebook, gadget, Internet, Internet of Things, Marketability, small business, social media, tech, technology, Telephone, Television, Twitter

The Age of Selfie-Satisfaction

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All across the internet, there’s a Laissez-faire attitude that allows us to post our photos boldly.   But who took and posted the first Selfie?

I only ask because it’s become so fashionable.  Everyone takes them, from politicians to rock stars to the Average Joe; and then they post them online, “See me, here I am.”

Most of the time I’m not even looking for anyone, but I become intrigued by the crooked smile or the dimples, so I click on a photo and read.
But what I’d really like to know is what happened to those cartoon avatars?  You remember the ones;  we had a choice when you signed onto a website.   And it didn’t matter which avatar you picked, because it was only a feeble attempt at representation.  Besides, back then we hid behind our anonymity, and procrastinated when the technology changed over to thumbnail photos.   And despite our wishes, it caught on and stayed.

Technology doesn’t care about shyness or looks or even who uses it;  so we all had to rise above self-esteem issues.

Reluctantly, we changed our avatars to real photos.  At least most of us did, and we laughed at ourselves, without worry of consequence.  It was extraordinary.

Because that’s the beauty of technology, that even the most introverted or bashful person can be popular on social media.   With thousands of Followers on Twitter and Likes on Facebook, another story can be told; a Start-up can be funded and a floundering business revitalized.   Just by posting a Selfie there, or Pinterest or Instagram.  A cliché comes to life, that yes a picture can and does paint a thousand words.

According to cognitive research psychologists, the only downside of mindlessly snapping photos is that the human brain can’t retain what it hasn’t fully processed or seen;  it’s the opposite effect of a photographic memory.   That is, you’re not going to remember details of the photo you took, because you let the camera do the work for you.

Ah, but what does that matter? The whole world is doing it! And there are so many platforms to display your Selfies and Clouds to store them all. And if it does come to fruition that it does matter, we’ll probably be old and senile.

And then, in that moment, in the Coming Age of Exposure, who’ll notice? Again, we’ll smile. Perhaps, a little more like the Mona Lisa smile, smug. And we’ll sing like Madonna… “Strike a pose- Vogue.”

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Filed under AARP, facebook, Internet, photography, Selfie, social media, Twitter

Virtually, You Are Here

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If you are reading these words, then you are, by default here.
An effective writer can do that, through the clever use of words, similes and metaphors. By carefully stacking letters like blocks of code, until BLAM! You are here.

Reading creates a state of mind, without circuitry, or silicon, or bits and bytes of data organically designed. Like technology, it fulfills a purpose, sharing and entertaining passages that tell a story and “Once upon a time” is the crossing line, the threshold. But sometimes the reading material doesn’t begin like a fairytale.
Sometimes, it’s boring and repetitious and in our rush forward to all the great apps that the digital world has to offer, we hastily finger swipe our touchscreen and assume, the wording to be correct. Because we’ve become familiar to and insensitive to legal verbiage, the Terms of Use:

PLEASE READ THE FOLLOWING TERMS CAREFULLY. BY CLICKING “SIGN UP” ON THE SITE OR BY DOWNLOADING, INSTALLING OR OTHERWISE ACCESSING OR USING THE APP(S) OR THE SERVICE, yaddah, yaddah, yaddah…
For the next six or seven paragraphs, the font will grow smaller and pretty much, it will read like all the other Terms of Use, and all written with capital letters—the equivalency of screaming in a hell and damnation kind of way– we’re “BOUND BY THE FOLLOWING TERMS, INCLUDING THE PRIVACY POLICY.
And this, the usage of terms like Privacy Policy seems benign, and so it might be when used with apps; but there’s another side with far-reaching consequences, like the information stored on our things, like cellphones, tablets and soon to be Internet of Things (IoT).

There’s value to the human signature and a quiet elegance to being able to write in cursive. It’s not an art form, it’s a skillset.

Some of the world’s greatest documents, The Magna Carter, The Declaration of Independence and the Bill of Rights, each a signed manifesto are reminders of the human condition, and hopefulness, as we press on.

There’s no lasting image to a swipe of the finger, it just can’t compare to the swirling ink of a pen. It’s little things like signatures that we need to hold onto. Especially as we enter the Internet of Things (IoT). When machines talk to machines (m2m) and massive amounts of data are transmitted and analyzed in real time. We may need the simple things to remain simple, like ink and it’s staying power.

By then, privacy may no longer be sustainable. Or attainable, as profitable markets shift, change and the economy adapts. What happens then? Will it matter?

The world is smaller than it was, thankfully we have social media. And in a virtual world, it brings us together. You are here.

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Filed under Big Data, facebook, Google, GPS, Internet, Marketability, Privacy, profitability, social media, tech, technology, Twitter

Baby Boomer 1st Tweet

Baby Boomer economy 3 Hello world! I’m excited. It’s as if some part of me has just emerged from a cocoon, where for the past umpteenth years, I’ve been passively learning and today, all that changed. And if you were born between 1946 and 1964, well you’re about to feel excited too!

Because you’re a Baby Boomer, one of the 74.6 million babies that were born after World War II; you are a part of the largest generation to be born in American history.

The American Baby Boomer Committee (ABBC) wants to acknowledge us with some Baby Boomer trivia: The Boom peaked in 1957. If you were born that year, then you are 1 of 11,780.8 babies that were born per day in America. Yes, per day; that’s the equivalent of about 8 babies per minute! And if you were born in 1964, at the end of the Boom Era, then you’re one of 11,002.7 babies born per day in the U.S.

We fearlessly rode our bicycles and roller skated without helmets. We fell down and scraped our knees; but we got back up and were better prepared for life because of our bruised feelings. We played outdoors, partied and sometimes drank too much. Our “Been there done that” attitude helped build up integrity, without tearing down character.

We’re no longer buying diapers and saving for tuition. Our kids have graduated from college and while they’re trying to figure out their lives, we’ve discovered new ways to balance our household budgets and there’s money left over!

We’re the newest consumers on the internet, stabilizing the economy and finding better ways to use social media. Our impact will have far-reaching effects on a global scale, in politics and on the ecology. We’ll have a chance to eradicate racism and perhaps close the gender gap.

We baby boomers are a voting bloc, a movement that will drum out a new beat and our first tweet on Twitter will be: “Hello”.

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Filed under AARP, Apps, Baby boomers, facebook, gadget, Gender Equality, Marketability, profitability, Samsung, social media, streaming, Twitter