“Big Data” Like its cousin, “The Internet of Things” was given a lame name. Either the scientists who worked on the technology were being lazy, didn’t have an iota of creativity, or they just named it with a footnote, so they could get back to whatever else they were doing! However big data, like the air we breathe, has become part of our human story.
Recently my daughter confessed that she just clicks and agrees to a website’s User Privacy and Terms of Agreement without reading it. She claims she doesn’t have time or didn’t want to read all the legal jargon. Her generation does a lot of mindlessly clicking and willingly sharing their personal data, it’s almost a cultural. And companies know this, it’s one way they’ve been able to amass such a large amount of data.
Just willy-nilly clicking “Yes” to get the latest app or to log onto a hot website. The alternative is to knowingly deny ourselves of technology that we want, like Tinder and Pokémon Go.
But as a parent, it distresses me. I’m the by-product of the cold war, having lived through the espionage age, I’m cautious and leery by design. Truth is, I read George Orwell’s 1984 and dystopias frighten me.
Big Data presents a picture from datasets to data points, and for good or evil, the picture grows as we go along. It’s continually gathered, collected and processed. And the enterprises that collect, store and process our personal data have become treasure troves, susceptible to breach and targeted by hackers on the dark internet.
I was trying to understand why we don’t do a better job of protecting our data. Maybe in an over populated world, we humans are lonely. That would partially account for why so many of us open unsolicited emails that simple say “Hi Friend”.
Maybe its need and not greed that motivates us. What if being desperate has that affect?
The truth of the matter is, not all data can be protected. But in three months, we’ll see how companies do business handling personal data in the European market, when the European Union’s GPDR goes into effect. There are hurdles for sure, but as Cloud technology continues to advance and processing data at blazing speeds is the new norm, we’ll have to do better.
It seems to me, if changing our passwords on a monthly basis helps, why wouldn’t we? Just asking… Technology invites us to protect ourselves.