Category Archives: small business

Pink Lemonade, the New Slice of Pie

L Pies

“What’s my plan?”

I’m not sure how to respond; I’m trying to figure it out, as I go along.  Lately life has supplied a bushel of lemons, and I’m familiar with the saying “When life hands you a lemon, make lemonade” but what I’d really like to know is how do I make it into a slice of lemon pie?

For years, I’ve been delving around on the internet trying to get published.  But working full-time and raising a family limited the time I spent and some sites that offered me a steady readership, PNN (defunct) and Yahoo, byline offered anemic compensation.

But I’ve also seen some succes.  There was a “Name Us” on-line contest, an experiment that went viral with international submissions.   I entered the name “Pxyl” and won.   The company has since been named to INC Magazine 5000 list, as one of America’s fastest growing companies, maybe there’s magic in a name.   I won a Kindle (I still have it) and they’ve mentioned my name a few times.

The MIT Age Lab in Cambridge, MA selected me to participate in a driving study.  I was exposed to new technology, and discovered that age does have its perks.   I was given the keys to a specially equipped vehicle, and connected by electronic leads to external computers, while video cameras mounted in the interior of the vehicle recorded me driving along the highway.    The data and my responses were gathered, collected and uploaded to a Cloud in real time.

The world is fast changing and I’m interested in everything!  This past August I was invited to Maine for a huge tech conference and saw first hand how the business IT landscape is changing.  And yes, I noticed that it was mostly men, so I was happy to write about the many doors that are opening for Girls Coding.   Meanwhile, the open platforms, the cost of processors (dropped) and the Internet of Things is real and it’s all rather amazing!

I’m a technician at heart.  My mind is trained to always approach a problem by getting on its good side, and the only dumb question, is the one that wasn’t asked.  So I started to ask questions on the internet to anonymous engineers.  I took a free on-line coding class, I read and wrote and realized I was becoming more and more unemployable.   Social media seemed appealing, so I decided to become a brand.

In April of 2014, I created a pseudonym, both tech savvy and internet friendly, named TechnyGal.  I started a blog, first on the WIX  platform and then here, on WordPress.  I opened a Twitter account and tied them to Facebook.  I purchased a few domain names Technygal.com and PinkisTheNewGreen.net  and then I started writing.

Two months later I received an email from the Washington Post Live, inviting me to a forum in Boston, I accepted.  The next day, I received another invitation to attend a 3 day conference being held in Boston, by AARP  50+ Life Reimagined.  I graciously accepted.

While seated at a Press only luncheon, I leaned over and confessed to an executive VP, that I had no idea of how I had gotten there and that I was humbled and overwhelmed.  She smiled and replied, “Just keep doing what you’re doing.”  So I have…

It’s been less than a year, and I’m thinking more and more of what direction I’d like Technygal to go in, and I’m thinking it includes girls coding, selling lemonade and getting bigger slices of pie.  But like I said, I’m not sure of how I’m doing what I’m doing, there’s just this steady movement always forward.

Your suggestions are welcome…

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Filed under AARP, Baby boomers, Big Data, facebook, gadget, Gender, Gender Equality, Internet, small business, technology, Twitter

BigData’s Invisible Hand

binoculars bird eyes2

Technology is wonderful, especially for us, the nation of consumers.

We have a flair for commercialism, created by businesses that once mailed catalogs to our homes, for free.  Thoroughly enticed by their colorful pages of merchandise, we became browsers and took turns flipping through the pages, earmarking the most viewed pages with sugarplum wishes.

It comes as no surprise, that as the holidays approach, technology’s Internet of Things is offering a smorgasbord of possibilities to further delight us, and to make our lives better!   Some finger swipes across a touchscreen, from social media to products purchased to services rendered, will organically link us together, without a common purpose.

Because in a digital world, engaging impressions like Selfies, Tweets and Likes, will be collected and gathered.

Bigdata, the invisible hand of real time analytics, will store, sell and re-distribute free consumer swipes of  creature habits once unattainable due to privacy rights.  Now freely associated with intimate interests, it will link us into smaller demographic groups and create marketing tools in “Consumer Nation”.

Disruption is good when it separates the mediocre, that which isn’t sustainable from the bad, that which might’ve been overlooked.   Sometimes, being lulled into a false sense of security isn’t the worse of it; things like changing your password each month, might be the least effective thing to be done.  Not because of peeking eyes, but because we keep forgetting the new password.   Use your big eyes to see a bird’s eye view.

We are, after all a nation growing older and that’s another issue…  pitfall.

But at some point, when new technology has replaced all of our passwords with retina and fingerprint identification, the old patterns that made us feel secure, will also come back.   Cataracts and wrinkles might undo what’s achieved, but by then we might be backwards compatible.  Bringing back the need for stronger passwords.

Disruption can be like that…

It’s like being asleep in your warm bed, having a lovely little dream.  When suddenly, you’re violently shaken and forced awake by screams, “the house is on fire!”    You’re not mad, you’re grateful.  It’s that scenario that makes you realize that disruption can be a good thing. That the dream, as lovely as it was, was simply in your head… the same place where technology began.

Today’s petri dish for successful startups with new products and new ways to do old things is a joy.   So internet sales rejoice, there’ll be less cars on the roads; less pollution in the air and gas prices will go down.  Less travel on the road equates to more time that we can stay home and watch television, mindlessly swiping our touchscreens and learning the words to catchy jingles.

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Filed under Big Data, Consumers, Eyegalsses, facebook, gadget, Internet, Internet of Things, Marketability, small business, social media, tech, technology, Telephone, Television, Twitter

Consumers and Big Data Prep

IoThings
Big Data is here, with its streaming terabytes of information and its misleading name, it is every bit of big and then some; more accurately it’s humongous!

The Digital Age is triggered by more than just the Internet of things, those smart and intelligent devices that will be collecting and transmitting goo-gobs of data, it’s also analyzing that data. Adapting and recognizing the patterns and all of this, in real time.

Real time… Yes, those are dots in my sentence. Ellipses that are meant to indicate a moment of silence. Because the era of static data, as we’ve known it is passing and along with it, our swagger and our understanding of how it worked.

Back then, we knew that Google and search engines in general, like to collect data. We knew about cookies; about saved IP addresses and that our internet habits, were being stored. We knew that the static websites we visited didn’t change; and the way we surfed, registered and played on platforms was analyzable and vulnerable.

We might have never understood the logic in a public Beta release, but we learnt how to download apps to fix the inevitable bugs, inherent in an early product release. And even greater than this, we learnt patience. We knew and chose our game pieces, internet avatars to represent our likenesses. We smiled when days later, having been off the internet for a while, we’d log back onto the web and find our little selves still there, waiting for us.

Manufacturers are preparing to open the gates, to release the first products in the Internet of Things. Soon Big Data will be upon us. It’s a game changer and the key players are businesses. How they adapt, their scalability will determine the outcome.

We, the end users, the consumers of the Internet of Things are preparing to make our selections. It’s been estimated that each one of us will have approximately 6 devices. And each device will add to the stream of data collected.

I hope it goes well. I hope that businesses can gain insight and serve their customers better; that they turn a profit; and hire more women (at equal pay for equal work). I hope that business applications become more innovative and push forward and not sit back on their laurels.

I hope for the success of Big Data, because I’m an end-user and I know that when IT goes badly, IT flows downhill.

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Filed under Baby boomers, Big Data, Consumers, gadget, Gender Equality, Girls, Google, ipad, Marketability, small business, streaming, tech, technology, Women

Small Business Start-Up: Re-Think Technically

Business logo

Life doesn’t always allow us to know that what we’re doing and what we’re saying can and does make a difference.  For many of us, we’ve been making all the motions and haven’t gotten anywhere, but that’s about to change.   

It’s small business week, time to rethink a thought and think technically.   

The internet has completely changed the ways and means of starting a small business, from mailings to research to training; everything now seems reasonable and do-able!  

For many of us, time hasn’t been our friend.  In fact, most recently, time has been a struggle.  Everything seemed to come down on us at once; the rent coming due when the kids needed new sneakers and just when the fuel tank needle dropped to empty and a kid got sick!   

For every step that we took forward, there seemed to be two steps back. But somehow we muddled along.  And when there didn’t seem to be enough hours in the day; we squeezed out another moment and got it done just in the nick of time.   

And all the while, we were unaware that we had been doing the Suze Orman juggle, and making ends meet.  We had stretched our dollars and lived within our means for so long, that it had become second nature to us, this check to check lifestyle, without the economic mystery of Adam Smith’s invisible hand distributing the goodies; which had long ago become ineffectual. 

And now here’s the pay-off; we’re wiser, we’re consumers and we’re our own purveyors.   Our kids are grown, and even if they haven’t moved out yet, we’re comforted in knowing that our job as paying parents is done. That is we’re no longer responsible for their name-brand sneakers! Yes, we have a little money left over.     

Time, our old nemesis has become friendlier.  As if there’s a mutual respect between us.  We’re no longer wasting time by procrastinating and time is no longer zipping by.   

Sure, a lot of things have changed.  The umbrella of social security is leaking and retirement will never be what it once was, but according to a study at MIT, baby boomers are twice as successful as their younger counterparts when starting up a technology business.

And this week is small business week; a time to acknowledge and appreciate small businesses.  A reminder that we don’t need silver spoons to mold dreams, when we have our hands.   Small businesses are built by forming new friendships, establishing networks and creating new online communities. Dedication and hard work will prevail.    

And later, in the cool of the afternoon, we’ll make time to look through old photographs and see that we smiled and laughed.   

And more importantly, once again we’ll make a difference.

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Filed under AARP, Baby boomers, Consumers, small business, tech, technology