Technology is wonderful, especially for us, the nation of consumers.
We have a flair for commercialism, created by businesses that once mailed catalogs to our homes, for free. Thoroughly enticed by their colorful pages of merchandise, we became browsers and took turns flipping through the pages, earmarking the most viewed pages with sugarplum wishes.
It comes as no surprise, that as the holidays approach, technology’s Internet of Things is offering a smorgasbord of possibilities to further delight us, and to make our lives better! Some finger swipes across a touchscreen, from social media to products purchased to services rendered, will organically link us together, without a common purpose.
Because in a digital world, engaging impressions like Selfies, Tweets and Likes, will be collected and gathered.
Bigdata, the invisible hand of real time analytics, will store, sell and re-distribute free consumer swipes of creature habits once unattainable due to privacy rights. Now freely associated with intimate interests, it will link us into smaller demographic groups and create marketing tools in “Consumer Nation”.
Disruption is good when it separates the mediocre, that which isn’t sustainable from the bad, that which might’ve been overlooked. Sometimes, being lulled into a false sense of security isn’t the worse of it; things like changing your password each month, might be the least effective thing to be done. Not because of peeking eyes, but because we keep forgetting the new password. Use your big eyes to see a bird’s eye view.
We are, after all a nation growing older and that’s another issue… pitfall.
But at some point, when new technology has replaced all of our passwords with retina and fingerprint identification, the old patterns that made us feel secure, will also come back. Cataracts and wrinkles might undo what’s achieved, but by then we might be backwards compatible. Bringing back the need for stronger passwords.
Disruption can be like that…
It’s like being asleep in your warm bed, having a lovely little dream. When suddenly, you’re violently shaken and forced awake by screams, “the house is on fire!” You’re not mad, you’re grateful. It’s that scenario that makes you realize that disruption can be a good thing. That the dream, as lovely as it was, was simply in your head… the same place where technology began.
Today’s petri dish for successful startups with new products and new ways to do old things is a joy. So internet sales rejoice, there’ll be less cars on the roads; less pollution in the air and gas prices will go down. Less travel on the road equates to more time that we can stay home and watch television, mindlessly swiping our touchscreens and learning the words to catchy jingles.