Category Archives: Vacuum cleaners

Ideas: Selling More Than Technology

# vacuum hoover tech

What if the vacuum cleaner salesmen did more than just suction up pet hairs?

What if there was a subliminal conversation?  Words of encouragement and a smile that hinted, “your time is more valuable, than you think”.

If a sales pitch is the purest form of Persuasive Speech, then it also has to be flattering.  As she watched him unload and pack up his machine, her mind would have wandered.   Demonstrations have that before-after effect.

Think, Prometheus returning with fire…

It’s likely that the first reaction to a flame was to reach out and touch it, but as any moth has discovered, a touch can be fatal.   So, the second more thought out reaction  to fire would’ve been to apply a “Best Use Practice” and not get burnt.

The vacuum cleaner was thought to be, just another fad; more for those with health issues, like breathing problems than the general population.  But then the vacuum cleaner did the one thing that all great technology does, it stayed.

Whisk!  The broom industry went into lower sales and poof, the carpet beater was gone!

Once the vacuum cleaner became affordable, the salesman became a welcome guest at every door.   He was a hero, with a simple gesture and a smile, no need of a sales pitch.   Technology had ignited a flame.

An added bonus was watching the salesman bend down to plug the vacuum cleaner in, to stand and turn it on.  Oh, what a treat that must’ve been, as he guided the vacuum cleaner across the dirty floor.   Surely, she must’ve smirked just a little, as a man did the proverbial “women’s work”.

Stuck in the carpet, were bits of dirt and shards of glass, just like her dreams.  Scattered long ago and deeply embedded in the carpet’s fiber.  So much so, that she had forgotten about them, until she saw the carpet become clean, its color returned.   She might’ve gasped a little to think of new uses of her free time, more vivid.

For days and weeks after the salesman had gone, she’d think back on the possibilities; of what she could achieve with the gift of time.  She shared her ideas with other women , at the window, shopping and back fence.  And if women can think alike, then they can raise their daughters with more education, so she’ll become a doctor, engineer and coder.  Maybe those vacuum cleaner salesmen hadn’t intended to, but they ended up selling more than a product, they sold her an idea.

Isn’t technology clever?  It completely changed the labor pool in a task driven society!

No gimmicks.  And eventually she’ll be paid equally.

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Filed under Coding, Consumers, Gender Equality, innovation, Vacuum cleaners, Women